Private vs public integrations
When building an integration on the Zapier Platform, you must specify the intended audience. The intended audience determines whether the integration will be private or public:
- Public integration: For public use and accessible to all Zapier customers.
- Private integration: For personal, internal (e.g. with your team), personal, or controlled-access use.
Both private and public integrations can connect to Zapier’s app directory of over 5000+ integrations. Depending on your intended audience, there will be different features and limitations available to you.
Note: The intended audience is different from your integration’s status. All integrations, regardless of intent, start with a private status. Learn more in Zapier integration review guidelines.
Public integrations are suitable for the following use cases:
- Connect your product to Zapier for public use
- Gain exposure from Zapier’s 3 million+ users
By creating a public integration, you’ll have access to these features:
- Join the Zapier Partner Program.
- Publish your integration in Zapier’s app directory.
- Create Zap templates.
- Embed Zapier in your product.
- Embed Zap Templates.
- Use Zapier Issue Manager to manage bugs and feature requests.
- Users of your integration can Share a copy of their Zaps.
If you’re building a public integration, there are specific limitations to be aware of:
- To create a public integration, you need to meet the Integration Ownership criteria.
- Public integrations can only have up to 100 admins and collaborators.
- You can’t restrict who uses your public integration.
Private integrations are suitable for the following use cases:
- Connect your internal tool or system to Zapier.
- Extend what you can do with Webhooks or Code steps.
- Connect your product to Zapier to build workflows for your team.
- Create an integration for a staging or testing environment.
By creating a private integration:
- You control who has access to your integration.
- Your private integration won’t appear within Zapier’s app directory.
If you’re building a private integration, there are specific limitations to be aware of:
- Users can’t share a copy of their Zaps containing a private integration.
- It’s not currently possible to create Zap templates.
- Rate limits for users will vary based on the Zapier plan of the integration owner.
- Private integrations can only have up to 100 admins and collaborators.
- Private integrations can only be shared with up to 100 users by email. There’s no limit when sharing using a public link.