Company branding guidelines

Your customers already recognize your app name and logo, and they’ll look for it inside Zapier. Zapier users who have never used your app may discover it through Zapier when looking for a new tool. That makes consistent branding a requirement for a Zapier integration.

The search for new apps and integrations starts at the Zapier app directory. Apps are ranked by popularity and category, with a search box to filter through the list.

App Directory listings help users discover new ways to connect apps

Each app includes a standalone app profile page. Your app’s branding plays the strongest role here as it’s the first place many users will see your app on Zapier. Here users explore details about your app and its integrations, or select another popular app to see how the two can work together in Zapier.

App profile pages include Zap Templates, predefined and curated examples of popular integration use cases with pre-mapped fields that users can set up in a few clicks.

Inside Zapier’s account dashboard, the Start with a template section shows Zap Templates for apps users have connected to their accounts.

Inside the core Zapier app, users will again see your app name and logo in the Zap editor, where they can select the apps they want to connect in a Zap.

When creating a new Zapier integration, you’ll be asked to add the app’s name, logo, description and category when building; along with a brand color when the integration is submitted for publishing.

Follow these guidelines to effectively brand your app on Zapier:

App name

Use the actual, unique name of your app with the same capitalization your company uses in your core branding. Trademark/copyright identifiers such as a TM suffix aren’t allowed in the app name, though they can be added to the description.

Do not add adjectives or phrases to your app name, and only include your company name if the company and app name are always used together in your branding. Do not include the word “app” unless you always include that in your app’s branding.

Example:

• Evernote, not Evernote Note Taking App or EverNote
• Google Sheets, not Sheets or Google Spreadsheets
• App Name, not App Name's integration

App logo

The logo must be a square, transparent PNG at least 256x256px in size. Please use a bigger version if you have one available. If your app has a solid, square background, round the corners 3% of the width and set the background as transparent. If your icon is not square, make a square transparent image and center your icon inside the transparent square. Do not include the app name or other copy in the logo as it will not be legible at small sizes.

Example:

Evernote’s elephant icon is included in a transparent square rectangle.

Todoist’s icon includes transparent, rounded corners.

App description copy

Write a short description (up to 140 characters) of your app’s core features and use cases in the form of * is a....* . The description should be less about selling the platform and more about what the platform actually does. Use proper English and full sentences. The copy should not include links or mentions of Zapier. Do not use flowery or overstated language, or make it appear your integration is associated with or endorsed by Zapier.

Example:

• Trello is a team collaboration tool to organize anything on a kanban board., not Trello is the best project management tool.
• Dropbox lets you store files online, sync them to all your devices, and share them easily., not A file storage app.

Category

Select the category that best fits your app’s core features and use case. If your app includes features from multiple categories, choose the category that best describes your app’s primary use case today.

You may update your app’s category in the future if needed, so do not select a category that fits your future ambitions for the app instead of its features today. Additionally, do not select a category that applies only to a secondary feature in your app or a narrow category that does not cover your app’s broader focus.

Available Categories

We offer a variety of categories for you to list your integration in. Each top-level category includes all integrations from its child categories. To maximize visibility for your integration, we recommend selecting a specific child category rather than a general parent category. Integrations within each category are ranked by popularity. By choosing a child category, your integration can achieve a higher ranking and greater visibility within that category.

• Artificial Intelligence - Tools that offer AI features such as natural language processing, image classification, and more.
  • AI Tools - Tools to unlock AI potential in your workflow.
• Business Intelligence - Tools to gather, analyze, and visualize business data.
  • Analytics - Tools to measure and report on success.
  • Dashboards - Tools to view your data on a full-screen dashboard.
  • Reviews - Tools to manage your reviews and ratings.
• Commerce - Tools to facilitate all aspects of business transactions, both online and offline.
  • Taxes - Tools for automating your taxes.
  • Accounting - Tools for accounting and finance.
  • eCommerce - Tools to sell your products online.
  • Fundraising - Tools to set up fundraising events and projects.
  • Payment Processing - Tools to process payments on your site or app.
  • Proposal & Invoice Management - Tools to create and send proposals and invoices to clients.
• Communication - Tools to streamline and enhance communication across various channels.
  • Call Tracking - Tools to monitor calls and track data from non-digital marketing campaigns.
  • Email - Tools to manage your personal and business email correspondence.
  • Fax - Tools to send documents over fax.
  • Notifications - Tools to get customized notifications on your computer or mobile devices.
  • Phone & SMS - Tools to make calls and send SMS messages.
  • Team Chat - Tools to help teams collaborate together online with real-time chat.
  • Team Collaboration - Tools for business social networking, file sharing, and chat to help teams work together more effectively.
  • Video Conferencing - Tools to host team video calls and webinars.
• Content & Files - Tools to create, manage, and share various types of content and files.
  • Documents - Tools to write, edit, and share text documents.
  • File Management & Storage - Tools to organize, share, and sync files.
  • Images & Design - Tools for creatives and those dealing with images.
  • Notes - Tools to write down thoughts and organize them in notebooks.
  • Transcription - Tools to transcribe audio into text.
  • Video & Audio - Tools to store and share multimedia assets.
• Human Resources - Tools to manage all aspects of human resources, from hiring and recruitment to employee management and development.
  • Education - Tools to enhance learning and teaching experiences
  • HR Talent & Recruitment - Tools to manage your hiring and human resource department.
• Internet of Things - Tools to connect and manage IoT devices and services.
  • Devices - Tools for connecting Internet of Things devices through Zapier.
  • Printing - Tools to print your designs, either on your printer or on products such as t-shirts and stickers.
• IT Operations - Tools to manage and optimize IT infrastructure and services.
  • Databases - Tools for developers to store and manage data.
  • Developer - Tools to build and maintain software, services, and websites.
  • Online Courses - Tools to publish lessons and educational material.
  • Security & Identity - Tools to manage security and identity/permissions
  • Server Monitoring - Tools that monitor services and application metrics.
• Lifestyle & Entertainment - Tools to enhance various aspects of your personal life and leisure activities.
  • Fitness - Tools to track your workouts, food, and more.
  • Gaming - Tools that are centered around video gaming.
  • News & Lifestyle - Tools to keep you informed on news and lifestyle content.
• Marketing - Tools to plan, execute, and measure marketing campaigns across various channels.
  • Ads & Conversion - Tools to track and reach an audience online.
  • Drip Emails - Tools to send automated email messages on a set schedule.
  • Email Newsletters - Tools to send regular email updates and newsletters to your subscribers.
  • Event Management - Tools to manage events and attendees.
  • Marketing Automation - Tools to market products, track interests, and turn visitors into customers.
  • Social Media Accounts - Tools to connect and share with others online.
  • Social Media Marketing - Tools to automatically share posts on social networks.
  • Transactional Email - Tools to send email messages through your application.
  • URL Shortener - Tools to shorten URLs.
  • Webinars - Tools for scheduling and holding webinars.
• Productivity - Tools to enhance efficiency and organization in your personal and professional life.
  • Bookmark Managers - Tools to save your favorite links to view and read later.
  • Calendar - Tools to plan your events and schedule.
  • Product Management - Tools to plan your product’s lifecycle and roadmap.
  • Project Management - Tools for managing projects.
  • Spreadsheets - Tools to manage numbers and data.
  • Task Management - Tools to manage your tasks on simple lists.
  • Time Tracking Software - Tools to track time spent on work and projects.
• Sales & CRM - Tools to manage and optimize your sales processes and customer relationships.
  • Contact Management - Tools to keep track of the people you need to keep in touch with most.
  • CRM (Customer Relationship Management) - Tools for customer relationship management.
  • Forms & Surveys - Tools to build forms and gather data from your website or apps.
  • Scheduling & Booking - Tools to schedule appointments and events.
  • Signatures - Tools to manage and sign legal documents online.
• Support - Tools to enhance customer satisfaction and provide effective assistance.
  • Customer Appreciation - Tools that help you show appreciation to your customers.
  • Customer Support - Tools to answer your customers’ questions through email, chat, and documentation.
• Website & App Building - Tools to create and customize websites and applications.
  • App Builder - Tools to build a custom app with forms and databases.
  • Website Builders - Tools to help manage content and build websites for your business.

Example:

• Gmail is primarily an app to send and receive email messages, so it fits best in the email category alongside services like Microsoft Office 365, not in the email newsletters category with Mailchimp.
• Slack is primarily a team communication tool for chat, so it fits best in the team chat category alongside apps like Discord and ChatWork, not in the video calls category even though it does include a video call tool as a secondary feature.
• Google Contacts is primarily an address book that fits best with other contacts apps, while HubSpot CRM can manage contacts but also includes deals and contact tracking which makes it a better fit for the CRM category.

Colors

When you release your Zapier integration to the public, Zapier requires your app’s primary color. The primary color is the main color used in your app’s logo or branding.

Do not use pure white (#FFFFFF) as the color, as overlaid text would be unreadable. If your logo is black and white, use the next most common color from your branding.

Zapier uses the primary color as the background color in your app’s Zapier App Directory listing, and may additionally use it in the Zapier app dashboard, Zapier blog marketing materials, and other parts of Zapier’s app and content that promote your app’s integrations.

Frequently Asked Questions

Can my integration belong to more than 1 category?

Currently, we only allow 1 category per integration^. This is to maintain our categorization effectiveness, making it easier for users to find relevant integrations. Limiting integrations to 1 category also helps to improve your discoverability within the category.

^Additional categories are limited to App Families and AI Tools at Zapier’s discretion

Can I change my integration’s category in the future?

Yes, you can. Submit the Rebrand Form located at the top of the Settings page for your integration in the Developer platform.

What’s an App Family?

An app family refers to a collection of related integrations, typically developed by the same organization. Being added to an App Family is at the discretion of Zapier.

How can I become a Premium integration?

Being classified as a Premium app isn’t something we currently offer to partner-owned integrations. The justification as to why a Zapier-owned integration might be classed as Premium varies, but is often due to an increased cost on our end to be able to offer that integration. Only users on a paid Zapier plan can use Premium integrations, which helps to ensure we can continue to invest in the development of that integration.

Can I suggest a new category?

Submit this form to suggest a new category. Our team will review all submissions for consideration. If we move forward with adding your suggestion as a category, we’ll notify you via email.